Job Description

Mission

Drive strategic account-based marketing initiatives that build meaningful engagement with priority enterprise accounts and translate commercial priorities into marketing programs that deliver measurable business outcomes.

Role Overview

As Integrated Marketing Manager for ABM, you will own full-funnel, multi-channel campaign planning and execution targeting priority enterprise accounts. Working closely with Sales, Product Marketing, and Ops, you'll design and scale ABM programs from the ground up, combining strategic thinking with hands-on execution to drive pipeline growth and deal velocity.

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization
• Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth
• Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs
• Act as central coordination point across marketing teams covering paid, email, events, web, and personalized content
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness
• Establish repeatable frameworks and scalable processes that support sustained expansion in global markets

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
• Strong understanding of ABM principles, digital channels, and full-funnel campaign design
• Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns
• Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals
• Comfortable moving between strategy and execution with strong attention to detail
• Proficient with Salesforce, HubSpot, and marketing automation tools
• Nice to have: experience with platforms like 6sense or Demandbase

What Success Looks Like

• High engagement from priority enterprise accounts driven by targeted ABM programs
• Consistent pipeline contribution and improved deal velocity from marketing-influenced accounts
• Scalable, repeatable ABM frameworks adopted across global markets
• Clear visibility into campaign ROI with data-driven continuous improvement

What we offer

Purpose-driven impact:  Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.

A builder’s opportunity:  Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.

International collaboration:  Work across regions and functions in a diverse, global team united by curiosity and openness.

Learning:  Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.

Sports:  Subsidized gym memberships and sport courses in select locations.

Flexibility:  Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.

About us

KNIME is a leading AI platform that enables organisations to make sense of their data through intuitive, scalable, and collaborative data science. We empower data professionals and business users alike to build, deploy, and manage AI and data workflows that drive better decisions. Hundreds of global enterprises use the KNIME platform including Citi, Bosch and P&G.

 
KNIME is an equal opportunity employer. We’re all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.

Job Tags

Similar Jobs