We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing—they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.
At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.
Founded by ex-Meta product and engineering leaders, we've recently raised $10.6M in funding co-led by GV (Google Ventures) and True Ventures. We're building the future of social commerce—where community, conversation, and commerce converge.
You'll be our first product marketing hire, reporting directly to our CEO. This is a foundational role: you'll own positioning, messaging, competitive intelligence, and sales enablement from the ground up. You won't inherit playbooks; you'll build them.
Develop and refine Nectar's positioning and messaging across segments (enterprise, mid-market, emerging brands)
Build competitive intelligence programs and arm the sales team with battle cards, objection handling, and differentiation narratives
Own product launches end-to-end—from naming and positioning to enablement and launch campaigns
Create sales enablement materials: pitch decks, one-pagers, case studies, ROI calculators
Partner with the sales team to understand buyer personas, refine ICP, and improve win rates
Inform product roadmap by synthesizing customer feedback, competitive trends, and market signals
Support fundraising efforts with compelling market narratives and competitive positioning
4-7 years of product marketing experience, ideally in B2B SaaS (martech, social, or commerce adjacent a plus)
Track record of owning positioning and messaging for a product or product line
Experience building sales enablement programs and partnering closely with sales teams
Strong competitive analysis skills—you know how to synthesize intel into actionable insights
Excellent writing and storytelling abilities
Comfort with ambiguity and building from scratch; startup experience preferred
Bonus: Experience at a company through Series A/B growth phase
Competitive compensation and early equity
Health, vision, and dental benefits + 401(k) match
A hybrid team based in Palo Alto with flexibility for in-office collaboration
Deep exposure to cutting-edge AI tooling and the opportunity to shape its application
A collaborative, ambitious team defining a new category of AI-native marketing infrastructure
Nectar Social is an equal opportunity employer committed to diversity and inclusion
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