Job Description

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR , FTV Capital , Kindred , Notion , and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite.

This is a high-impact individual contributor role at the heart of our marketing function. You will be the connective tissue between Product, Sales, and Marketing translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue.

What you'll do

• Own positioning and messaging
  - Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight.
• Drive go-to-market strategy and execution
  - Lead end-to-end GTM strategy for major product launches, from discovery and segmentation through to launch and post-launch measurement.
• Enable the commercial team
  - Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools that equip Sales and Customer Success to win, expand, and defend revenue.
• Be the voice of the customer and market
  - Design and run qualitative and quantitative research programmes (win/loss interviews, customer surveys, persona studies) to develop a deep understanding of buyer motivations, pain points, and decision-making.
• Shape category and brand narrative
  - Contribute to Paddle's broader category positioning and thought leadership strategy in collaboration with Brand and Content teams.
• Measure and prove commercial impact
  - Own the PMM measurement framework for your area: define success metrics for positioning work, product launches, and sales enablement that connect directly to business outcomes.
• Accelerate with AI and agents
  - Use AI tools and agents actively to compress research cycles from competitive monitoring and win/loss synthesis to persona development, message testing, and brief generation.
• Mentor and raise the bar
  - Act as an informal leader and mentor to more junior PMMs, sharing frameworks, reviewing work, and helping the team grow.

We'd love to hear from you if you are

• An experienced product marketer with 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling.
• A masterful storyteller who can distil complex, technical concepts into messaging that resonates with both technical and business buyers.
• Commercially sharp, with strong instincts for how product positioning translates into pipeline and revenue and a proven track record of tying GTM strategy to measurable commercial outcomes.

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